Subway Is Strapping Brain Monitors On People To Promote Its New 'Flatizza' Menu Item
2014-03-09T16:23:43Z AUSTIN, TEX. — The South By Southwest Interactive conference in Austin is nothing short of a chaotic jumble of brands and marketers screaming for attention. You can't walk two feet without being offered a free poncho, smartphone charger, or a quick snooze in a nap pod.
One of the biggest marketing presences here is Subway, which is promoting its new pizza-food called the Flatizza. It looks like a cracker with some pizza toppings melted on top of it.
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